Robert Kołodziejewski

UX/UI Designer

Date: 15th Octobert 2022

Schlosser is a Polish manufacturer of heating and sanitary fittings. The company’s showcase are modern and effective series of products available in various styles. The company’s website was very outdated in terms of usability and design. The previous version still remembered 2011.

My task was to redesign the entire website interface, add functionalities that users need the most and connect the company’s website with the product page.

DISCOVER

DEFINE

IDEATE

DESIGN

KEY PARTNERS

KEY ACTIVITIES

KEY PREPOSITIONS

The first stage of designing was to research the users themselves. Due to the specific industry, I wanted to meet the people who visit the site the most. I wanted to find out what the purpose of visiting the site is and what they are most often looking for. I also wanted to do research on the most undesirable elements that have been on the company’s website so far

jarosław. age 48

An experienced sales representative

Jarosław is a very experienced employee. He has been working in the industry for over 20 years. He brought many clients with him from another company and maintained a good relationship with them from the beginning of his work.

NEEDS

The user expects a simple system and a clear interface. He has many things in his head already, but there are problems with remembering various elements.

GOALS

Jarosław wants to start acquiring more new customers. The old ones already have great confidence in him and he wants to develop

FRUSTRATIONS

He doesn't like to waste time organizing documents. He does not like to look for information about orders for a long time

FEARS

He is afraid that he will not be able to cope with the new technology

DEVICES/TOOLS

PIOTR. age 29

A plumber in a small company

The company piotra employs 11 people. The company deals with the repair of installations as well as assembly and renovation. He has been working in the company since studies. She likes her job very much, although it is physically hard at times. He has extensive technical knowledge and copes with unusual problems.

NEEDS

Quick access to products. Short lead times. Easy access to product manuals and quick complaint handling

GOALS

Customer satisfaction. His work is based, among other things, on customer recommendations. Piotr expects that he will always find what he needs.

FRUSTRATIONS

Piotr doesn't like when he can't find what he needs. He is irritated by vague descriptions and the need to do a long search for information.

FEARS

Piotr is concerned that the quality of the products offered to customers will not be as expected. He fears situations beyond his control. In the event of a long complaint, the customer's frustration falls on him, instead of the manufacturer.

DEVICES/TOOLS

ZBIGNIEW age 44

Experienced owner of a construction company

Zbigniew has been building small estates for a dozen or so years. Employs over 100 people. He has completed several dozen house and estate designs. He often works with suppliers and orders a lot of goods. His contracts with contractors are often negotiated for a very long time.

NEEDS

Zbigniew expects from the contractor price flexibility, quick delivery and quick response to problems that occur quite often.

GOALS

Zbigniew's goal is valuable and long-term contracts with the best possible terms. He wants his recipients and clients to be satisfied with the quality of his projects

FRUSTRATIONS

Zbigniew does not like unclear contracts and illegible arrangements. He does not like when someone is late with an order and does not inform about the situation.

FEARS

Zbigniew is afraid that the unstable situation on the market will severely disrupt its activities. He is afraid that the crisis will cause the demand for his houses to fall very sharply

DEVICES/TOOLS

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Robert Kołodziejewski

UX/UI Designer

Date: 15th Octobert 2022

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