The Normfest Group now operates in 10 countries with over 400 employees this year. The development of the company is a priority in the years to come. The Normfest Group, with over 10,000 products in its offer, is a professional supplier of automotive industry companies supplying them with products and materials belonging to the C segment: products in the field of vehicle repair and inspection, car windows, bodywork and vehicle regeneration and cleaning, as well as standard parts and tire fitting products, etc.

My task was to design the views of the application that sales representatives will use to serve their own customers.

DISCOVER

DEFINE

IDEATE

DESIGN

KEY PARTNERS

KEY ACTIVITIES

KEY PREPOSITIONS

Tomasz. age 35

Sales representative in Normfest

Tomasz is the new representative. In a previous company, he used an ordering app. He is used to fast actions. He is very focused on work and focused on success

NEEDS

The user expects a simple system and a clear interface. He has many things in his head already,

GOALS

Tomasz's goal is to attract as many valuable customers as possible and build good relationships with them. His customers expect efficient and fast service

FRUSTRATIONS

Tomasz doesn't like wasting time. He doesn't like long-loading elements and chaos in documents

FEARS

He is afraid that without digital tools he will have to change employers quickly

DEVICES/TOOLS

Łukasz. age 32

Sales team leader

He has been an experienced leader for 10 years. He has gone through various stages in the company. He used to value keeping documents in the archives. Now, however, he noticed that there were problems with the efficiency of his team's work

NEEDS

He needs tools that increase the effectiveness of his team's work

GOALS

Goals grow month by month. More and more about the client. Due to high competition, I need a new revolution in the team

FRUSTRATIONS

Every month there are problems with the number of orders and the circulation of documents. Employees also report to him problems with the availability of information about the status of orders

FEARS

He is afraid that he does not meet the company's expectations, and after all, it is his responsibility to make the company's financial turnover and thus bonuses and employee satisfaction

DEVICES/TOOLS

JOLANTA age 44

Employee of the procurement department in the company's office

He has 15 years of experience in the industry. He enters hundreds of orders every day. Her speed of work and communication with the team determines the time of shipment of goods and the handling of complaints

NEEDS

I need some work like order statuses and customer payments a be transferred to the reps themselves

GOALS

She is a little tired of the amount of duties. She would like to optimize her work a bit

FRUSTRATIONS

The daily number of contacts of representatives in the same cases overwhelms her a bit. Would like to simplify the system of orders and communication between the representative and the customer

FEARS

He is afraid that some employees will have a big problem at the beginning of the implementation of the new tool, which will worsen their situation in the company

DEVICES/TOOLS

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#024092

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Home

product list page

product page

Home

Product Archive

Product Page

Simple page

Contact page

Project name:

Normfest Retail App

Overview:

The Normfest Group now operates in 10 countries with over 400 employees this year. The development of the company is a priority in the years to come. The Normfest Group, with over 10,000 products in its offer, is a professional supplier of automotive industry companies supplying them with products and materials belonging to the C segment: products in the field of vehicle repair and inspection, car windows, bodywork and vehicle regeneration and cleaning, as well as standard parts and tire fitting products, etc.

My role:

My task was to design the views of the application that sales representatives will use to serve their own customers.

The Business Model Canvas

User pains

User Research

Creating a persona

Introduction to design

Typography

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Colors

#024092

#000000

Bulding a wireframes

Login page

Main Nav

Orders page

Clients listing

Design theme

Login page

Main Nav

Orders page

Clients listing

Selected screens were designed and handed over to a team of programmers who completed the entire project

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