Robert Kołodziejewski
UX/UI Designer
Date: 15th Octobert 2022
- INTRODUCTION
- ABOUT
Fridg.pl is an online store with natural cosmetics. The company’s guiding feature is the 100% natural composition and method of storing cosmetics. Customers appreciate the brand for the fact that the products always reach them fresh and safely packed. Fridge also offers vegan products and products for men.
- MY ROLE
The store has been created so far on the Shoper ecommerce platform. The client wants to create an individual product that is much more visually attractive and user-friendly. In addition, instead of the mobile version, the goal was to create an application for phones.
- CREATION PATH
DISCOVER
DEFINE
IDEATE
DESIGN
- BUSINESS MODEL CANVAS
KEY PARTNERS
KEY ACTIVITIES
KEY PREPOSITIONS
- personas
Kasia. age 20
Student of Economy
A student with a passion for cosmetics. At the university, he supports groups promoting veganism and ecology. He really appreciates the quality of the products. The price doesn't really matter to her
NEEDS
Ecological products with proven effectiveness. He likes to have an insight into the composition of the products
GOALS
I want to find a source of products that I can trust implicitly
FRUSTRATIONS
Many manufacturers lie about the ecological side of their products. Hidden information.
FEARS
She is afraid that the products do not meet her expectations at all and are just a marketing ploy
DEVICES/TOOLS
martyna. age 45
School teacher
Martyna is a mother of 3 children who worked in a school for many years. Teenagers are her students and often they suggest cosmetic products to her
NEEDS
The art of effective products at a good price. I prefer natural products. I try not to use products with unidentified ingredients
GOALS
The main goal is to maintain a healthy and young skin
FRUSTRATIONS
No detailed product descriptions, no tests or reviews
FEARS
She doesn't know anything about cosmetics. He is guided mainly by the opinions of friends and colleagues. She is afraid that she will buy a product that does not meet her expectations
DEVICES/TOOLS
Klaudia age 33
Marketing department employee, pro-ecological activist
KLaudia loves ecology and actively supports all pro-eco movements. At home, she makes sure that nothing is wasted and consciously teaches her own children. He mainly works for the PR industry.
NEEDS
I am looking for products that I will not only use privately but also use in my marketing campaigns
GOALS
For Klaudia, the most important thing is the authenticity of the product. She can quickly reject a brand that has failed her. He appreciates the true information contained on the packaging
FRUSTRATIONS
No clear product information
FEARS
He fears that there are no fully transparent products on the market anymore
DEVICES/TOOLS
- Introduction to design
- TYPOGRAPHY
H1 - Lorem ipsum dolor sit amet
H2 - Lorem ipsum dolor sit amet
H3 - Lorem ipsum dolor sit amet
H4 - Lorem ipsum dolor sit amet
p1 - Lorem ipsum dolor sit amet
p2 - Lorem ipsum dolor sit amet
- COLORS
#738A42
#A6BD75
#adaaaa
#566831
#F3F2F3
#000000
- building a wireframes
Home
product page
- FINAL DESIGN
Home
Product Page
Simple page
Simple page
Simple page
Home
Product Page
Simple page
Simple page
Simple page
- app
login page
home
product page
checkout 1
payment/shipping
